Enable JavaScript to run this app.
Skip to main content
OpenTable logo
  1. Home
  2. United States
  3. New York City
  4. Manhattan
  5. SoHo
Lure New York, New York, NY
Lure New York, New York, NY
Lure New York, New York, NY
Lure New York, New York, NY
Lure New York, New York, NY

Lure New York

4.7
4.7
3580 Reviews
$31 to $50
Seafood

Make a reservation

2 people
7:00 PM
Booked 35 times today
  • Good for business meals
  • Great for happy hour
  • Good for special occasions
If you don't see your preferred booking time, please call the restaurant or visit our website www.Lurefishbar.com.
------------------------------------
Contemporary American Seafood featuring an extensive raw bar and first class sushi program. The striking design is reminiscent of the interior of an elegant cruise ship. We offer amazing cocktails and a well crafted 250 bottle wine list.

Additional information

  • Phone number
  • Price
    $31 to $50
  • Cuisines
    Seafood, Sushi
  • Hours of operation
    Lunch Daily 11:30 am–3:00 pm Dinner Mon–Wed, Sun 4:00 pm–9:00 pm Thu–Sat 4:00 pm–10:00 pm
  • Dress code
    Smart Casual
  • Parking details
    None
  • Payment options
    AMEX, Discover, Mastercard, Visa
  • Executive chef
    Preston Clark

What 3,580 people are saying

Overall ratings and reviews

Reviews can only be made by diners who have eaten at this restaurant

4.7
4.7 based on recent ratings
  • 4.7Food
  • 4.5Service
  • 4.8Ambience
  • 4.3Value

NoiseModerate

Loved For

  • New York City

    Seafood

  • Manhattan

    Seafood

Review summary

AI-generated from verified diner reviews
Lure New York is a beloved seafood haven with "amazing food and service." The restaurant's "splendid nautical interior" and "lively atmosphere" create an inviting dining experience. Guests rave about the "best branzino" and "incredible lobster." While it can get "noisy," the "friendly staff" and "superb service" make it a "SoHo staple."
3,580 Reviews
  1. OpenTable Diner VIP

    New York City3 reviews

    5.0

    Dined 3 days ago

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    The food was excellent. Our waiter Jesus was attentive, sincere and helped choose the best options. The venue, being the busiest time of the night was quite noisy with chatter but we were able to move to an adjacent room which was perfect for the quiet conversation we wanted to have. All and all was a great experience.

    Is this helpful?

  2. Bill VIP

    San Francisco3 reviews

    4.0

    Dined 4 days ago

    1. Overall 4
    2. Food 5
    3. Service 3
    4. Ambience 4
    Great food, fun location but felt like they were rushing us along.

    Is this helpful?

  3. Monique

    New York City2 reviews

    1.0

    Dined 5 days ago

    1. Overall 1
    2. Food 1
    3. Service 3
    4. Ambience 3
    We ordered shrimp spring rolls and upon cutting them open to eat we discovered that the shrimp was completely raw inside the spring rolls. We sent it back and the manager apologized and brought out new spring rolls which were also completely raw inside. The sushi we ordered was fine but not what you would expect from a NYC restaurant at that price point. While we were not charged for the spring rolls, we were not offered any discount from our bill. Very disappointed. The service was also slow. We also waited long to be seated despite having a reservation. The restaurant is extremely noisy, but we understand that is not management’s fault. We came here to celebrate a birthday and left disappointed. Unfortunately we will not return.

    Is this helpful?

  4. OpenTable Diner

    Tampa1 review

    5.0

    Dined 5 days ago

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Food and service was excellent. Glad that we were not sitting in the main dining area because it was very loud. I will keep that in mind next time we come in .

    Is this helpful?

  5. Ann VIP

    New York City13 reviews

    5.0

    Dined 5 days ago

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Fantastic food, service and vibe. An all time favorite!

    Is this helpful?

  6. Robert VIP

    Detroit23 reviews

    3.0

    Dined on January 27, 2025

    1. Overall 3
    2. Food 5
    3. Service 2
    4. Ambience 5
    Service was rushed, couldn’t finish one course before the next one was on the table. This was the first time, we’ve had amazing service in the past. Table next up is had the same server and same problem!

    Is this helpful?

  7. OpenTable Diner VIP

    New York City3 reviews

    3.0

    Dined on January 25, 2025

    1. Overall 3
    2. Food 4
    3. Service 3
    4. Ambience 4
    SO loud and so crowded made it too hard to have a conversation at the table and became uncomfortable. Not sure why they don’t have noise dampening panels or remove a coupe elbow to elbow tables to make it reasonable. Love a lively place, but the noise level was too much. Service was slow. Food and wine were excellent.

    Is this helpful?

  8. Jennifer VIP

    New York City25 reviews

    5.0

    Dined on January 25, 2025

    1. Overall 5
    2. Food 5
    3. Service 4
    4. Ambience 5
    Amazing! Why haven’t i gone there sooner?? Delicious meal! We did feel the server was trying to push us out and the noise! Whoah! It was painstakingly loud. Only drawback. Next time i know to request a table towards the sushi bar in the back. Food was delightful and the space was beautiful.

    Is this helpful?

  9. Brian

    New York City2 reviews

    3.0

    Dined on January 19, 2025

    1. Overall 3
    2. Food 4
    3. Service 1
    4. Ambience 3
    Absolutely terrible service. Arrived at 6:20 for our 630 table. Sat at 6:25 and had to stop a passing waiter at 6:50 to place a drink order. Just over halfway through eating our appetizers the entrees arrived! ‘Sorry but it’s the kitchen’ was the best we got from our waiter. Food was ok for the price but overall a very poor dining experience. Will not return.

    Is this helpful?

  10. Thomas

    New York City1 review

    5.0

    Dined on January 3, 2025

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Perfect early evening dinner prior to a Broadway Play or Concert!

    Is this helpful?

FAQs

Lure New York offers takeout which you can order by calling the restaurant at (212) 431-7676.

Lure New York is rated 4.7 stars by 3580 OpenTable diners.

Yes, you can generally book this restaurant by choosing the date, time and party size on OpenTable.

Make a reservation

2 people
7:00 PM
Booked 35 times today
Google Map for Lure New York

142 Mercer, New York, NY 10012

Additional information

  • Phone number
  • Price
    $31 to $50
  • Cuisines
    Seafood, Sushi
  • Hours of operation
    Lunch Daily 11:30 am–3:00 pm Dinner Mon–Wed, Sun 4:00 pm–9:00 pm Thu–Sat 4:00 pm–10:00 pm
  • Dress code
    Smart Casual
  • Parking details
    None
  • Payment options
    AMEX, Discover, Mastercard, Visa
  • Executive chef
    Preston Clark
  • Privacy Policy
  • Terms of Use
  • Cookies and Interest-Based Ads
  • Cookie Preferences
Copyright © 2024 OpenTable, Inc. 1 Montgomery St Ste 500, San Francisco CA 94104 - All rights reserved.
OpenTable is part of Booking Holdings, the world leader in online travel and related services.
Booking Logo
Priceline Logo
KAYAK Logo
Agoda Logo
OpenTable Logo