Lure New York

4.7

3573 Reviews

$31 to $50

Seafood

Make a reservation

2 people

Dec 27, 2024

7:00 PM

Booked 17 times today

Experiences are available.

Lively
Great for happy hour
Hot spot

If you don't see your preferred booking time, please call the restaurant or visit our website www.Lurefishbar.com.
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Contemporary American Seafood featuring an extensive raw bar and first class sushi program. The striking design is reminiscent of the interior of an elegant cruise ship. We offer amazing cocktails and a well crafted 250 bottle wine list.

Order delivery or takeout

Additional information

Dining style
Casual Elegant
Price
$31 to $50
Cuisines
Seafood, Sushi
Hours of operation
Lunch Daily 11:30 am–3:00 pm Dinner Mon–Wed, Sun 4:00 pm–9:00 pm Thu–Sat 4:00 pm–10:00 pm
Phone number
(212) 431-7676
Website
http://www.lurefishbar.com/
Payment options
AMEX, Discover, Mastercard, Visa
Dress code
Smart Casual
Executive chef
Preston Clark
Private party facilities
Located beneath the historic vaulted sidewalks of SoHo, our private wine vault can seat from 12 to 30 guests with a variety of menu options.

Location
142 Mercer, New York, NY 10012
Neighborhood
SoHo
Cross street
Prince & Mercer Streets
Parking details
None
Public transit
N,R,B,D,F,M
Additional
Banquet, Bar/Lounge, Beer, BYO Wine, Cocktails, Corkage Fee, Delivery, Full Bar, Happy Hour, Non-Smoking, Private Room, Takeout, Weekend Brunch, Wheelchair Access, Wine

Experiences

Chef Preston Clark's NYE Yacht Party
$250.00 per person
Prepaid
Dec 31, 2024 only
December 31, 2024 9pm -11pm $250 + Tax & Gratuity Set sail for a NYE to remember at Lure. Enjoy our standard a la carte menu while enjoying live DJ entertainment. This meal includes a welcome cocktail on arrival, complimentary captains hat, champagne toast + passed canapes at midnight. All guests will have the option to choose from our standard menu or for an additional $25 guests can choose to add on our holiday pre fixe menu.

What 3,573 people are saying

Overall ratings and reviews

Reviews can only be made by diners who have eaten at this restaurant

4.7

4.7 based on recent ratings

4.7Food
4.6Service
4.7Ambience
4.3Value

Noise • Moderate

Loved For

Manhattan
Seafood

Review summary

AI-generated from verified diner reviews

Lure New York is a vibrant Soho staple renowned for its "excellent food" and "superb service." The seafood dishes, like the branzino and sushi rolls, are particularly praised for their freshness and flavor. While the atmosphere is lively and inviting, noise levels can be high. Perfect for a memorable dining experience!

3,573 Reviews

F
Francis
New York City
60 reviews
5.0
60 reviews
Dined 4 days ago
1. Overall 5
2. Food 5
3. Service 5
4. Ambience 5
Great local place with wide menu. Excellent wine list.
Is this helpful?
A
Austin
New York City
4 reviews
5.0
4 reviews
Dined on December 9, 2024
1. Overall 5
2. Food 5
3. Service 5
4. Ambience 5
Came for an afternoon lunch with a friend. The host staff was lovely and courteous, allowing me to sit while my friend was running late. The raw fish is always delicious here, and I had the crab legs which were to die for. Drinks were amazing and our waitress, I wish I remembered her name, she was lovely as well. Lure has always been my favorite place in SoHo, so don’t miss out.
Is this helpful?
Y
Yvonne
VIP
Toronto
13 reviews
5.0
13 reviews
Dined on December 5, 2024
1. Overall 5
2. Food 5
3. Service 5
4. Ambience 5
Great food and service! Good vibe and location too.
Is this helpful?
R
Review2
Western NC
8 reviews
5.0
8 reviews
Dined on December 5, 2024
1. Overall 5
2. Food 5
3. Service 5
4. Ambience 3
The deviled eggs are amazing, as is the crispy sushi rice. We haven’t had a bad meal in the dozen or so times we’ve diner here. A favorite. But if you have hearing issues, it’s not a good choice. Never been to such a loud restaurant- we had to shout across the booth.
Is this helpful?
J
Jp
VIP
New York City
49 reviews
5.0
49 reviews
Dined on December 1, 2024
1. Overall 5
2. Food 5
3. Service 5
4. Ambience 5
Excellent place. The sushi is amazing. The wine and drinks are very good. Very sun spot
Is this helpful?
A
Ai
New York City
20 reviews
5.0
20 reviews
Dined on November 19, 2024
1. Overall 5
2. Food 5
3. Service 5
4. Ambience 4
Great food and service as always! Lure doesn’t disappoint! I always take my visiting family here.
Is this helpful?
C
Claudia
New York City
13 reviews
5.0
13 reviews
Dined on November 16, 2024
1. Overall 5
2. Food 5
3. Service 5
4. Ambience 5
Lure is one of our favorite restaurants in NYC. Superb food and excellent service. I’ve never had a meal at Lure that hasn’t met or exceeded my expectations. The wait staff are friendly, helpful and most accommodating.
Is this helpful?
A
Alexander
VIP
New York City
4 reviews
4.0
4 reviews
Dined on November 13, 2024
1. Overall 4
2. Food 5
3. Service 5
4. Ambience 4
Wonderful meal. Dishes were all great. Service was excellent. Sound level was a bit too high.
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B
Bennett
VIP
New York City
55 reviews
4.0
55 reviews
Dined on November 11, 2024
1. Overall 4
2. Food 4
3. Service 3
4. Ambience 5
This place is fabulous and I would not hesitate to both return and recommend it to others. The food was wonderful and the atmosphere was really, really enchanting. The decor was exquisite. I'm giving it a slightly mixed review for two simple reasons: 1) The noise level was really loud. Unnecessarily so. And, it was a busy night, so the overall sound was amplified. Given the relatively low ceiling and hard wood surfaces, it made it hard to hear the waiter and my guest who was sitting across from me at a small table. 2) It was a busy night (odd for a Monday) and the waiter was doing his best. But, a couple of times I tried to flag him and he was no where to be found or actively dealing with a far off table. When he did come over, he was very attentive.
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JB
JohanneB
New York City
3 reviews
5.0
3 reviews
Dined on November 3, 2024
1. Overall 5
2. Food 5
3. Service 5
4. Ambience 5
The food is so good!! My waiter was so nice. I love lure so much
Is this helpful?

FAQs

Lure New York offers takeout which you can order by calling the restaurant at (212) 431-7676.

Lure New York is rated 4.7 stars by 3573 OpenTable diners.

Yes, you can generally book this restaurant by choosing the date, time and party size on OpenTable.

Make a reservation

2 people

Dec 27, 2024

7:00 PM

Booked 17 times today

Experiences are available.

Order delivery or takeout

142 Mercer, New York, NY 10012

Additional information

Cross street
Prince & Mercer Streets
Neighborhood
SoHo
Hours of operation
Lunch Daily 11:30 am–3:00 pm Dinner Mon–Wed, Sun 4:00 pm–9:00 pm Thu–Sat 4:00 pm–10:00 pm
Price
$31 to $50
Cuisines
Seafood, Sushi
Dining style
Casual Elegant
Dress code
Smart Casual
Parking details
None
Public transit
N,R,B,D,F,M
Payment options
AMEX, Discover, Mastercard, Visa
Executive chef
Preston Clark
Additional
Banquet, Bar/Lounge, Beer, BYO Wine, Cocktails, Corkage Fee, Delivery, Full Bar, Happy Hour, Non-Smoking, Private Room, Takeout, Weekend Brunch, Wheelchair Access, Wine

Website
http://www.lurefishbar.com/
Phone number
(212) 431-7676
Private party facilities
Located beneath the historic vaulted sidewalks of SoHo, our private wine vault can seat from 12 to 30 guests with a variety of menu options.

Lure New York

Make a reservation

Order delivery or takeout

Additional information

Experiences

Chef Preston Clark's NYE Yacht Party

Menu

What 3,573 people are saying

Overall ratings and reviews

Loved For

Review summary

FAQs

Does Lure New York offer delivery through OpenTable or takeout?

How is Lure New York restaurant rated?

Is Lure New York currently accepting reservations?

Make a reservation

Order delivery or takeout

Additional information