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Sugar Factory - Time Square, New York, NY

Sugar Factory - Time Square

3.2
3.2
981 Reviews
$31 to $50
Contemporary American

Make a reservation

2 people
7:00 PM
Booked 94 times today
  • Good for special occasions
  • Lively
  • Great for creative cocktails
Sugar Factory American Brasserie, America’s favorite eatery and celebrity hotspot, expands in New York with their new Times Square location. The family-friendly, high-energy, celebration destination known for its sweets and treats is set to open in New Yorks famous Times Square.

“Our high-energy, sweet restaurant is enjoyed by guests across the state of New York, and we’re excited to introduce our brand to the residents of Manhattan,” shares Sugar Factory owner Charissa Davidovici. “From our colorful and vibrant dishes, to our over-the-top desserts, every moment at Sugar Factory Jacksonville will offer guests an extremely memorable and instagrammable experience from the minute they walk in to the minute they leave.”

Order delivery or takeout

Private dining

Private dining

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Additional information

  • Dining style
    Casual Dining
  • Price
    $31 to $50
  • Cuisines
    Contemporary American, Bar / Lounge / Bottle Service, Dessert
  • Hours of operation
    Daily 8:00 am–12:00 am
  • Phone number
    (347) 721-9066
  • Dress code
    Business Casual
  • Private party facilities
    We welcome you to explore our Private Dining options, perfect for any occasion.
  • Private party contact
    our Private Dining Coordinator: (212) 769-9500
  • Neighborhood
    Theater District
  • Parking details
    None
  • Additional
    Bar/Lounge, Beer, Cafe, Cocktails, Counter Seating, Full Bar, Late Night, Takeout, Weekend Brunch, Wheelchair Access, Wine

What 981 people are saying

Overall ratings and reviews

Reviews can only be made by diners who have eaten at this restaurant

3.2
3.2 based on recent ratings
  • 3.2Food
  • 3.1Service
  • 3.6Ambience
  • 2.8Value

NoiseModerate

Review summary

AI-generated from verified diner reviews
Sugar Factory - Time Square offers a lively atmosphere with "great food" and "amazing ambiance." While some guests enjoyed their experience, others felt it was "overpriced" with service needing improvement. Standout features include "delicious drinks" and fun decor, making it a suitable spot for a festive celebration or a memorable dessert experience.

981 Reviews
  1. Pharoah

    New York City

    1 review

    5.0

    1 review

    Dined 2 days ago

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    I love I will all ways remember I jsut purpose to my gril thier and they were so much help a day I'll never for get

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  2. Jazlyn

    Miami

    2 reviews

    1.0

    2 reviews

    Dined 2 days ago

    1. Overall 1
    2. Food 1
    3. Service 1
    4. Ambience 2
    I frequent here and today left a sour taste in my mouth from the staffs attitude problem to the presentation and cleanliness of the menus I love coming here but today made the decision me and my boyfriend who create memories here will not be back

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  3. Lana

    New York City

    5 reviews

    1.0

    5 reviews

    Dined 3 days ago

    1. Overall 1
    2. Food 2
    3. Service 2
    4. Ambience 2
    The service was very slow. The waitresses were very unpleasant. The food was disgusting, the place was very dirty

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  4. Amy

    Philadelphia

    2 reviews

    4.0

    2 reviews

    Dined 3 days ago

    1. Overall 4
    2. Food 4
    3. Service 4
    4. Ambience 5
    This was a cool tourist spot in Times Square. Be warned families there is no children’s menu

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  5. Zoe

    Manchester

    1 review

    3.0

    1 review

    Dined 4 days ago

    1. Overall 3
    2. Food 4
    3. Service 2
    4. Ambience 3
    Over hyped. Food nice enough but beware - they have run out of rubber ducks to provide with meals and drinks which state you will get to take these home - they do not openly advise of this and the price remains the same. Goblet glasses old and tatty spoiling look of videos and photos

    Is this helpful?

  6. Sabrina

    New York City

    1 review

    1.0

    1 review

    Dined 7 days ago

    1. Overall 1
    2. Food 3
    3. Service 1
    4. Ambience 2
    We got there at 2:45 but were told we had to wait a half hour before the brunch menu ended and we could finally order lunch foods. Then the waitress disappeared and someone took pictures of us and tried to get us to buy these $25 picture frames. Our food took 45 minutes, they messed up my friend’s order, and everything was subpar for the hype. OUR DIRTY DISHES WERE NEVER CLEARED. We ordered $25 extravagant shakes, and it was embarrassing to have a picture of these shakes with dirty dishes in the background, even when waitstaff passed by our table a few times. Went for a birthday and needless to say the birthday was ruined by this poor experience. We came all the way from Long Island. It was not worth it.

    Is this helpful?

  7. Angel

    New York City

    4 reviews

    5.0

    4 reviews

    Dined 7 days ago

    1. Overall 5
    2. Food 4
    3. Service 4
    4. Ambience 4
    Atmosphere is great. Rainbow sliders were expensive and dry. Mac n cheese lolipops were good. Drinks good, pasta good… service good. Will be back

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  8. Nadirah

    Philadelphia

    3 reviews

    2.0

    3 reviews

    Dined on February 8, 2025

    1. Overall 2
    2. Food 4
    3. Service 2
    4. Ambience 2
    This was my family's first experience at the Sugar Factory and we thought it was OK. The food was good, but it the ambience was too dark and the waiter did not check in on us. He came to drop the food off and didn't come back until the end.

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  9. Angela

    New York City

    1 review

    4.0

    1 review

    Dined on February 8, 2025

    1. Overall 4
    2. Food 2
    3. Service 3
    4. Ambience 5
    Cute idea but they need to do better with the food for the price you are paying. And they don’t serve lunch until 4pm which is odd. I wasn’t looking to order eggs at 2pm. No salad options at all. Only burgers, eggs and waffles.

    1 person found this helpful

  10. Bladimir

    New York City

    1 review

    3.0

    1 review

    Dined on February 8, 2025

    1. Overall 3
    2. Food 2
    3. Service 3
    4. Ambience 2
    It was an average experience for me. The food was something that I could pass on, although the desserts were pretty good.

    1 person found this helpful

FAQs

Sugar Factory - Time Square offers takeout which you can order by calling the restaurant at (347) 721-9066.

Sugar Factory - Time Square is rated 3.2 stars by 981 OpenTable diners.

Yes, you can generally book this restaurant by choosing the date, time and party size on OpenTable.

Make a reservation

2 people
7:00 PM
Booked 94 times today

Order delivery or takeout

Google Map for Sugar Factory - Time Square

694 8th Ave, New York, NY 10036-7100

Additional information

  • Neighborhood
    Theater District
  • Hours of operation
    Daily 8:00 am–12:00 am
  • Price
    $31 to $50
  • Cuisines
    Contemporary American, Bar / Lounge / Bottle Service, Dessert
  • Dining style
    Casual Dining
  • Dress code
    Business Casual
  • Parking details
    None
  • Additional
    Bar/Lounge, Beer, Cafe, Cocktails, Counter Seating, Full Bar, Late Night, Takeout, Weekend Brunch, Wheelchair Access, Wine
  • Phone number
    (347) 721-9066
  • Private party facilities
    We welcome you to explore our Private Dining options, perfect for any occasion.
  • Private party contact
    our Private Dining Coordinator: (212) 769-9500
  • Privacy Policy
  • Terms of Use
  • Cookies and Interest-Based Ads
  • Cookie Preferences
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