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Sugar Factory - Time Square, New York, NY

Sugar Factory - Time Square

3.3
3.3
872 Reviews
$31 to $50
Contemporary American

Make a reservation

2 people
7:00 PM
Booked 112 times today
  • Good for special occasions
  • Kid-friendly
  • Great for creative cocktails
Sugar Factory American Brasserie, America’s favorite eatery and celebrity hotspot, expands in New York with their new Times Square location. The family-friendly, high-energy, celebration destination known for its sweets and treats is set to open in New Yorks famous Times Square.

“Our high-energy, sweet restaurant is enjoyed by guests across the state of New York, and we’re excited to introduce our brand to the residents of Manhattan,” shares Sugar Factory owner Charissa Davidovici. “From our colorful and vibrant dishes, to our over-the-top desserts, every moment at Sugar Factory Jacksonville will offer guests an extremely memorable and instagrammable experience from the minute they walk in to the minute they leave.”

Order delivery or takeout

Private dining

Private dining

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Additional information

  • Dining style
    Casual Dining
  • Price
    $31 to $50
  • Cuisines
    Contemporary American, Bar / Lounge / Bottle Service, Dessert
  • Hours of operation
    Daily 8:00 am–12:00 am
  • Phone number
    (347) 721-9066
  • Dress code
    Business Casual
  • Private party facilities
    We welcome you to explore our Private Dining options, perfect for any occasion.
  • Private party contact
    our Private Dining Coordinator: (212) 769-9500
  • Neighborhood
    Theater District
  • Parking details
    None
  • Additional
    Bar/Lounge, Beer, Cafe, Cocktails, Counter Seating, Full Bar, Late Night, Takeout, Weekend Brunch, Wheelchair Access, Wine

What 872 people are saying

Overall ratings and reviews

Reviews can only be made by diners who have eaten at this restaurant

3.3
3.3 based on recent ratings
  • 3.3Food
  • 3.2Service
  • 3.6Ambience
  • 2.9Value

NoiseModerate

Review summary

AI-generated from verified diner reviews
Sugar Factory - Times Square offers a vibrant, family-friendly atmosphere with colorful decor and unique menu items. While experiences vary, highlights include "great atmosphere," "friendly and attentive service," and "delicious, creative drinks." Ideal for celebrations, it's a fun spot for kids and adults alike, especially for brunch and birthdays.

872 Reviews
  1. Dana

    New York State

    1 review

    1.0

    1 review

    Dined 1 day ago

    1. Overall 1
    2. Food 1
    3. Service 2
    4. Ambience 3
    Probably the worst Sugar Factory we’ve been to. I made reservations, but wasn’t advised until we sat down that they only serve brunch, and that the regular full menu would not be available until 3pm. Who serves only brunch until 3pm on a Tuesday. In addition my children’s food was mediocre and my husband said his buger was terrible. I didn’t eat because I was looking forward to the main regular menu and didn’t want a burger or breakfast foods. Definitely not going back to this location. Disappointing.

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  2. Darian

    New York City

    2 reviews

    3.0

    2 reviews

    Dined 3 days ago

    1. Overall 3
    2. Food 5
    3. Service 5
    4. Ambience 5
    I order the penne pasta it was delicious!! definitely worth the money!!

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  3. Erika

    New York City

    3 reviews

    4.0

    3 reviews

    Dined 3 days ago

    1. Overall 4
    2. Food 4
    3. Service 3
    4. Ambience 4
    This location was “ok” it wasn’t anything over the top but wasn’t the worst experience either. Being my first visit to any sugar factory location, I will give another location a try before making up my mind on my experience.

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  4. Joanna

    New York City

    1 review

    1.0

    1 review

    Dined 3 days ago

    1. Overall 1
    2. Food 1
    3. Service 1
    4. Ambience 3
    First time at this restaurant with my 3-kids, ages 5, 11 & 12. I was disappointed with the service especially for the high prices that I paid. My waiter had no enthusiasm and did not make the whole experience fun for the kids. It took 45 minutes to get our drinks and he forgot the hot chocolate. My daughter was not able to use the bathroom because it smelled so bad and looked like it hasn’t been cleaned for days. Overall I would not go back.

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  5. Katie

    Houston

    1 review

    5.0

    1 review

    Dined 3 days ago

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Food was great, waitress was prompt and friendly and Christmas Decorations were on point. 🖤

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  6. Mary

    New York City

    5 reviews

    vip
    1.0

    5 reviews

    Dined 3 days ago

    1. Overall 1
    2. Food 1
    3. Service 1
    4. Ambience 4
    Don’t go. The music was so loud we couldn’t even talk. The food was average and overpriced. The bathroom was disgusting. Very long wait and they bring out each plate 5 minutes apart.

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  7. Andre

    New York City

    2 reviews

    4.0

    2 reviews

    Dined 4 days ago

    1. Overall 4
    2. Food 4
    3. Service 5
    4. Ambience 4
    Not terribly expensive (for Manhattan). Food was delicious.

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  8. Andrea

    Upstate NY

    1 review

    2.0

    1 review

    Dined 4 days ago

    1. Overall 2
    2. Food 2
    3. Service 2
    4. Ambience 1
    The music was way too loud. Could not even enjoy our dinner with friends.

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  9. Karen

    New York City

    1 review

    2.0

    1 review

    Dined 4 days ago

    1. Overall 2
    2. Food 2
    3. Service 2
    4. Ambience 3
    Not as good as other Sugar Factories. We had a 2:30 reservations & were seated right away. They only serve brunch until 3:00pm which we were not aware of. Service was not good. The food came before our drinks. We didn’t have napkins or silverware so we couldn’t eat right away. The table next to us also had the same issue. The food was not flavorful & we didn’t finish. I noticed the table next to us also didn’t finish their meal or their drink. There was a large loud party on the other side of us which being its NY they were sitting quite close so it seemed we were part of the party as all their stuff was practically on us. The bathroom was dirty & the doors hardly locked. We had been to the old one in Lincoln Center several times & the one in Atlantic City. This one was terrible I wouldn’t recommend.

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  10. Amanda

    Philadelphia

    2 reviews

    3.0

    2 reviews

    Dined 4 days ago

    1. Overall 3
    2. Food 3
    3. Service 1
    4. Ambience 5
    We were sat and given full menus to order from. It took quite some time for them to take our order only to be told we can only order from the brunch and Christmas menu. That was fine but it would have been nice to know when sat. The food came out incorrect and while it was fixed it took forever to get our check. Overall, while it was super pretty inside I don't think we'd go back

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FAQs

Sugar Factory - Time Square offers takeout which you can order by calling the restaurant at (347) 721-9066.

Sugar Factory - Time Square is rated 3.3 stars by 872 OpenTable diners.

Yes, you can generally book this restaurant by choosing the date, time and party size on OpenTable.

Make a reservation

2 people
7:00 PM
Booked 112 times today

Order delivery or takeout

Google Map for Sugar Factory - Time Square

694 8th Ave, New York, NY 10036-7100

Additional information

  • Neighborhood
    Theater District
  • Hours of operation
    Daily 8:00 am–12:00 am
  • Price
    $31 to $50
  • Cuisines
    Contemporary American, Bar / Lounge / Bottle Service, Dessert
  • Dining style
    Casual Dining
  • Dress code
    Business Casual
  • Parking details
    None
  • Additional
    Bar/Lounge, Beer, Cafe, Cocktails, Counter Seating, Full Bar, Late Night, Takeout, Weekend Brunch, Wheelchair Access, Wine
  • Phone number
    (347) 721-9066
  • Private party facilities
    We welcome you to explore our Private Dining options, perfect for any occasion.
  • Private party contact
    our Private Dining Coordinator: (212) 769-9500
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  • Terms of Use
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  • Cookie Preferences
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